Joke became a part of 24X in 2022 with the objective of transforming it into a sustainably scalable, and profitable business. With his long-term vision and strategic planning, Joke has successfully designed the operating model, pricing strategy, expansion plan, and product development. Additionally, Joke leads the Technology & Product Team, with a focus on implementing automation and optimizing efficiency for both internal and external users, particularly through our CMMS and other programs.

Prior to his role at 24X, Joke served as a Consultant at the globally renowned business consulting firm, BCG. He holds a BA in Finance from Thammasat University.

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